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Features

Get in control of your website and online marketing in one smart move

Tourism Website Swiss Army KnifeThe Smart Tourism Website is the Swiss army knife of hotel, accommodation, tour and activity websites. Tourism operators from across Australia have told us the essential features they need in a website and what their customers expect to see.

We’ve combined this feedback with our internet marketing experience and developed a very affordable and effective future proof marketing system for tourism businesses. Take a look through the extensive features below to see for yourself.

Swap and Go

You can do it all yourself,

but you don’t have to.

Content is King and we’ve made it easy to get the right content on your website. You can fill in your own content or we’ll professionally populate it for you. We can also provide effective copywriting for part or all of your site using professional Australian copywriters.

Need ideas?

By default the Smart Tourism Website comes pre-populated with example content and images to help you with ideas and suggestions for your own business.

Images, Videos, Testimonials?

No matter what the content is, the Smart Tourism website makes it simple to add any content, publish it online and look professional fast.

Stunning Design

Flexible design options

Our smart tourism website is professionally designed to engage visitors and encourage them to explore and take action. With versatile customisation options you can match the design to your current branding, change images easily and select the fonts you like.

Change your design with the weather!

We mean it – keep your design fresh and relevant to your target market by changing the main background image of your website to match the seasons, your promotions or local events and watch the engagement levels soar.

If design isn’t your thing then our team are great at tuning the system to create a look with ‘wow factor’.

Easy Editing

Fresh content attracts fresh customers

Google and your customers will reward you for providing fresh relevant content. So you’ll love how easy it is to update your content without the hassle of going through web developers or costly delays.

Edit content from the front or back

Fixing typos takes seconds when you use the front end visual editor. For more powerful formatting you can quickly switch through to the back end editor using the smart edit links.

You don’t need to be a designer!

Just add content and the Smart Tourism Website will take care of beautifully presenting your text, photo’s and videos to your visitors. 

Online Booking Ready

Plug-in your online booking system

Easily connect your existing online booking system or online reservation system with the Smart Tourism Website. Each property and tour can be directly linked to a specific booking page.

Direct Booking Integration

If your booking system provides a WordPress plugin then this can be installed so your customers can go through a seamless booking experience. Examples of directly integrated booking systems include Rezgo and Rezdy for tours and ResOnline for accommodation.

Which booking system?

If you need help deciding on a booking system take a look at the tutorials 34 & 35 provided by the Tourism eKit for a side by side feature comparison or call us and we’ll be happy to guide you through the process. 

Mobile Optimised

Magically mobile optimised

Every page of the Smart Tourism Website is automatically optimised for mobile viewing straight out of the box. You won’t need to worry about trying to maintain a separate mobile version of your website.

Don’t miss out on mobile bookings

As Google says, 61% of users are unlikely to return to a website that they had trouble accessing from their phone. Mobile Optimisation provides:

  • Improved user experience
  • Faster download speed
  • Better engagement and context
  • Improved search/SEO performance
  • Better brand identity
  • Portability and connectivity
  • A competitive advantage

Social Media Ready

Connect your social networks

Your new website is fully integrated with Facebook, Twitter, YouTube and TripAdvisor and only takes minutes to setup. An effective social medai strategy provides many benefits to tourism businesses:

  • It’s low cost for high returns
  • It complements other marketing tactics
  • Develops new relationships.
  • Makes you real to customers.
  • Gain high quality links.
  • Share your expertise about your region
  • Tap into the wisdom of your audience

Made easy to share

Your website visitors will be able to easily share their accommodation or tour recommendations with their friends and family. Each listing provides ‘one click’ sharing to Facebook, Google+, Twitter so your business can leverage the power of word of mouth marketing.

eNewsletter System

Heard of MailChimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform (plus is makes sending email fun).

Professional newsletter design

Make a memorable impression for your next email campaign with our professionally designed email template service. Our designs are exquisite, and created with readers in mind.

Results right in your dashboard

MailChimp’s Analytics360 plugin allows you to pull Google Analytics and MailChimp data directly into your dashboard, so you can track the performance of your website and email list without leaving your website.      

Future Proof

Built to last

The Smart Tourism Website is powered by the WordPress – the number one CMS in the world today used in over 70 million sites. WordPress is constantly being  improved by teams of experts using the latest technology.

Let us worry about the updates

The Smart Accommodation website secures the functionality and growth of your website for the long term. We take care of your website updates so you always have access to the latest features and security fixes which will future proof your investment.

How does WordPress compare?

Take a look at the latest Google Trends report comparing WordPress to other well known Content Management Systems. 

Mobile App

Update on the go with the WordPress mobile app

The WordPress CMS has a Mobile application which will run on your iPhone, iPad or Android device, making blogging or updating your website even easier!

Publish content to your site instantly from anywhere

Share the moments as they happen!  Simply take a photo or video on your smart phone, add some text and publish it directly on your blog. You can even use location tagging to let your readers know exactly where you are.

Think about the possibilities for real time content publishing such as video testimonials or catching an amazing shot of a guest having the time of their lives. This makes for extremely compelling website content that will help boost reader engagement and your conversion rates. 

Built for travellers by tourism experts

Travellers expectations for an easy to navigate and engaging website increase every year. Which is why we are continually enhancing the features, usability and performance to maximise every chance of getting more bookings for your business. Take a look at how we’re doing that with the features below.

Accommodation Overviews

Create a lasting first impression

Engage potential guests with stunning hotel and accommodation overviews that make it easy for travellers to find the information they are looking for prior to booking. Features include:

  • High quality photo gallery per room or property
  • Call to action booking buttons
  • Custom room content
  • Seasonal dates and rates
  • Interactive maps
  • Guest testimonials
  • Special deals and packages
  • Room facilities / features
  • Supports featured home page room
  • Social sharing
  • Rich PDF brochures
  • Terms and conditions

Tour Overviews

Excite visitors with engaging tours and activities

Showcase your tours and activities with our easy to update and search optimised tour listings. Make it easy for travellers to find the information they are looking for prior to booking. Features include:

  • High quality photo gallery per tour
  • Custom tour content
  • Call to action booking buttons
  • Pick up and departure information
  • Tour and pricing options
  • Inclusions and exclusions
  • Interactive maps
  • Tour testimonials
  • Special deals and packages
  • Supports featured home page tour
  • Social sharing
  • Rich PDF brochures
  • Terms and conditions

Multi-Lingual

Publish in Multiple Languages

Attract global travellers with your accommodation and tour content translated into their native languages. The Multi-Lingual add-on is packed with powerful language management and translation features such as:

  • Easily edit translations side by side
  • Affordable professional translation built in
  • Assign translation jobs right from within your website!
  • Translation for visitor comments
  • Multiple language negotiation options

Did you know:

  • 70% of the European community cannot read English
  • 87% of web users search the web primarily in their first language
  • Users are 4 times more likely to buy when you present information in their language

Image and Video Gallery

Smart video and image gallery

There’s no excuse to keep your amazing photos or engaging videos hidden from site. Our photo and video gallery suite is simple to use and comes packed with powerful features such as:

  • Multiple album support
  • Image Watermarks
  • Drag and drop uploads
  • Add your YouTube videos and much more

Capture that competitive search traffic

With YouTube being the second largest search engine in the world there’s never been a better time to create a YouTube channel for your business to attract travellers. Google Image search also provides a great opportunity to feature images on your website in the Google results and the SMart Tourism website make’s it easy to do both. 

Regional Things To-do

Feature local attractions on your site

Experiential travel is booming and represents an opportunity for tourism operators to simulate visitation by creating authentic experiences designed to connect travellers to the special places, people and cultures within your region.

Have you considered how you can promote local tourism activities to help attract more customers to your business or vice versa?

More than just heads on beds

Maximise the fantastic opportunities that your region provides, help entertain your guests and get better referrals with the built in ‘Things to do’ listing that is included in the Smart Tourism Website. Remember that more content equals more targeted traffic from search engines and more enquiries! 

Google Maps Integration

Make it easier for people find you

Google Maps provides website visitors a visual representation of your business’ location and activities nearby and is a powerful way to get users interested in staying at your destination. Features include:

  • Driving, walking and biking directions
  • Street view
  • Multiple maps per post/page
  • Custom marker icons (200+ icons are included!)

Directions from anywhere

With Google Maps your guests can type in their current location and receive detailed directions to get to your business. Customers can find walking, public transport or driving directions with estimated times, then print them off so they don’t get lost en route. After all you want to make sure their travel experience to your business starts positively. 

Friendly Testimonals

People trust people!

Testimonials…the single most powerful marketing tool ever discovered!

According to marketing guru Dan Kennedy, “What others say about you and your product, service, or business is at least 1000% more convincing than what you say, even if you are 1000% more eloquent.”

We’ve made it easy to leverage this powerful tactic so you can publish testimonials on key sales pages or any page for that matter. Use the rotating feature to display fresh testimonials on each page.

Coming soon – the new guest book feature will allow your guests to add their own testimonials which you can approve with a click. 

FAQs

Quality FAQs help increase revenue

Your website is your 24/7 sales tool and needs to provide the same information you would expect staff to provide over the phone.

Adding a FAQ page to your website can be your best automated sales assistant that consistently and repeatedly capture more bookings by minimising resistance. It can also save you unnecessary phone calls.

FAQs are also a great way to improve your SEO by adding question and answer style content to your website.

The Smart Tourism Website FAQ page makes short work of adding and updating your frequently asked questions so you can be sure you have the latest information online and ready to help convert visitors to bookings. 

Special Offers Banner

Special offers baked in

Every one loves a special offer or perceived discount. We’ve made it easy to display enticing special offers on the Smart Tourism Website to get visitors engaged with your products and move them one step closer to booking.

Easily link the offer directly to your booking system or the packages page that comes with the Smart Tourism Website.

No design skills required

Forget relying on the colour red to make your specials stand out, simply drag and drop the special offer widget to any page and enter the offer details.

It’s that simple to display a professional looking deal that will capture your visitors attention and encourage them to take action! 

Customisable Contact Forms

Smart contact forms

Never miss an enquiry again with our easy to use contact form. All enquiries are emailed and recorded directly in the website. You can even use it as a basic customer relationship management (CRM) to add notes against enquiries.

Spam protection is built in and the contact form can also act as a basic booking enquiry form.

Simple to customise

If you need a more sophisticated form, the drag and drop field builder makes it a snap to tailor to your requirements. You can do smart things such as:

  • Multi page forms
  • Advanced field formatting
  • Schedule forms to display when you need
  • Use conditional logic to hide or shows fields
  • Add pricing fields, custom fields and more

Shopping Cart

Do you have up sell strategies in place?

Offering extra indulgences on bookings such as wine, mountain bikes, local gourmet food baskets etc can be a great way to increase revenue. However not everyone is ready to book these on checkout, often people like to think about it closer to the time. The problem is many booking systems don’t allow guests to go back weeks later and just buy that extra item.

Timing is everything

You can solve that problem by including the Extra Indulgences shopping cart option in your Smart Tourism Website which is independent of your booking system. Combine this with a well crafted automated email three days prior to the guests arriving to remind them of the extra options and you have just set-up an up sell strategy.

Find out more about how you can use this smart feature. 

Multiple Properties

Holiday rentals through to properties for sale

If your business needs to support multiple property types such as holiday rentals, permanent rentals, properties for sales etc. then active this option to provide visitors the ability to easily navigate between property types or quickly filter the listings.

Features include:

  • High quality photo gallery per room or property
  • Specific custom fields per property
  • Custom room content
  • Seasonal dates and rates
  • Interactive maps
  • Guest testimonials
  • Special deals and packages
  • Room facilities / features
  • Supports featured home page room
  • Social sharing
  • Rich PDF brochures
  • Terms and conditions

Get found in search and reach more customers

Attract more guests from search engines organically with cutting-edge optimisation for Google and Bing. See exactly what can be improved and identify the opportunities before your compeditors.

SEO Tools

Get found on Google

Our integrated SEO & Keyword tools show you exactly how to optimise your content for search engines as you write.

You will be able to see at a glance which pages are optimised well for your keywords and which ones can be improved. This will boost your search rankings with targeted traffic and give you a real competitive edge reducing the reliance on expensive SEO agencies.

  • Here are just some of the powerful SEO features:
  • Optimises your content for 23 proven on-page factors
  • Supports optimising content for multiple keywords
  • Automatic bold, italic and underline keyword decoration
  • Automatically inserts keywords in image alt tags

Track your Performance

Track what’s working and what’s not

Track your website performance with integrated Google Analytics right within your websites Dashboard! Check out 10 powerful insights you can use to improve your online marketing tactics:

  1. Track your website revenue
  2. Analyse and fix your sales funnel
  3. Locate website errors and fix them
  4. Improve content by analysing the bounce rate
  5. Track the effect of SEO metadata and content optimisation
  6. See how your visitors locate your website.
  7. Track outbound links
  8. See the speed of your website
  9. Social Engagement – see how many of your visitors are socially engaged with the site
  10. Reports by email

Google Goggles

Would you click on this?

This small but powerful feature enables you to see exactly how your page title and description will appear on Google before you even publish the page. You can instantly put yourself in your customers shoes – would you click on your search result?

Simplifying pausing for a moment and considering whether your title and description is enticing enough to make a searcher click on your listing vs. your competitors will increase the chance you get it right.

Too long , too short – Don’t worry!

Simply enter your focus keyword and as you write your content the integrated wizard will display ticks once the page title and description are written correctly and warn you if you go over the recommended length. 

Blogging Built-in

Blog your way to new customers

Attract new visitors through SEO and boost conversion rates by engaging customers with compelling targeted content. An integrated blog allows you to craft a content strategy covering recent news and events, hot topics, regional achievements and any other creative angle which will position your business as a local authority.

No time to write?

Don’t let that tiny issue stop you from using one of the most affordable and effective marketing tactics available. Our team can get you set-up with creative copy-writers who are skilled at taking your ideas and returning a quality blog post that with engage visitors and boost targeted search traffic. Producing one article a week can significantly boost your website traffic year on year. 

Broken Link Checking

Don’t get in the customers way

In a recent study by HubSpot, 176 participants were asked “What is the most important factor in the design of a website?” An overwhelming majority responded by answering, “Make it easy for me to find what I want. Having broken links throughout your website does the opposite and will cost you bookings.

Never miss a broken link again

These smart features will keep your visitors on track and bookings up:

  • Monitors links in your posts, pages, comments and custom fields (optional).
  • Detects links that don’t work, missing images and redirects.
  • Notifies you either via the Dashboard or by email.
  • Makes broken links display differently in posts (optional).
  • Prevents search engines from following broken links (optional)
  • and more

Digital Dashboard

See exactly what you need to do

The Digital Dashboard is a web based tool that shows you exactly what’s working and what’s not so you can identify opportunities and see what to do about it, for example you can:

  1. Track your keyword rankings
  2. See the potential traffic from target keywords
  3. See the actual traffic from each keyword
  4. See instantly which pages need optimising
  5.  Track your ranking performance over time
  6. Easy to ready Google Analytics reports
  7. Report on your link building efforts
  8. Track the performance of your social media

The Digital Dashboard is a premium add-on for the Smart Tourism Website and gives you the visibility and confidence to ramp up your online marketing because you can see the return on investment each channel is providing. This will also help reduce your marketing costs. 

Engage your customers and build your brand

Social media is one of the most powerful new marketing tools for business. Facebook, Twitter, LinkedIn, Youtube and TripAdvisor are just some of the social networks influencing where travellers go and who they trust. Using social media to effectively reach new customers, engage your audience and manage your reputation are a critical component for tourism businesses in 2012 and beyond.

The Smart Tourism Website is fully social media enabled and has some powerful functionality built in to help you leverage this marketing phenomenon.

Facebook

Spread the word on Facebook

Let your visitors share information on your website to their friends, get more fans on your fan page and promote your business. Let your customer’s power your Social Media marketing with Facebook Integration.

It’s easy to like and share properties

The integrated Like buttons allow your web visitors to share your business with their friends. They can like and share each of your properties or tours individually – perfect for people planning group getaways or making a suggestion to a friend – you can later use this information to send the likers targeted emails and updates.

Hello, Facebook. Meet WordPress.

Coming soon to the Smart Tourism Website you  will be able to update your accommodation and tour product on your website and have these updates automatically publish to your custom Facebook page.

Twitter

Tempt travellers with Twitter

Show your latest tweet on your home page in the friendly Latest Tweet strip. Additionally display a link to your twitter profile using our Social Media badges.

Any of your staff with halfway well-equipped mobiles can snap photos when they’re out and about and then send them straight to your Twitter feed in under a few minutes.

There’s nothing like an image of a beautifully presented meal, amazing scenery or simply a friendly smile to engage travellers that are in the “tempt me” mode of their decision making. Twitter is a fast way to do exactly that. 

YouTube

Play YouTube videos on your site

It’s easy to display your YouTube videos on your gallery page to fully engage visitors and show them what they will experience, simply paste in a link and save. Additionally display a link to your YouTube channel using our Social Media badges.

Reach far and wide with YouTube

Since YouTube has established itself as the 2nd largest search engine in the world there are many benefits for tourism businesses to leverage the power of uploading video to YouTube such as:

  • It’s free!
  • Builds trust with your viewers
  • Helps build your brand
  • People can get to know you
  • Potentially viral
  • Video is SEO friendly
  • Global and Local Audience

TripAdvisor

The power to influence

TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors, nine million registered members, and 20 million reviews and opinions of properties and destinations. Now more than ever, travellers are carefully checking reviews before deciding to book. And 87% of people looking for hotels are influenced by reviews.

“Hayes and Jarvis found that customers who read reviews on their website booked trips at double the rate of online shoppers who did not look at reviews.” – hotelmarketing.com

Display your TripAdvisor reviews

Your TripAdvisor reviews are pulled directly to your Smart Tourism Website accommodation pages, allowing your guests to see ratings from past guests without leaving your site – providing social proof you are the right place to book! 

Flickr

Share your photos with the world

Flickr is almost certainly the best online photo management and sharing application in the world and a perfect way to share your photos. The Smart Tourism Website makes it easy to display a gallery of photo’s from Flickr by simply pasting in your Flickr ID.

Find the right image instantly

Images play an important part in tempting travellers to experience your products and services but it’s costly and time consuming to find the right image for every page. We’ve made it easy to insert Flickr images directly into your content without leaving your website.

Coming soon – Whenever you need an image just click the little the Flickr button in the editor toolbar to search for images directly on Flickr to quickly find images that are related to your post. All images displayed have a creative commons license and may be used commercially. Each picture you select automatically links to the appropriate license. 

Live Chat Integration

Chat to your visitors in real time

Live chat increases sales, we’ve seen this first hand on many occasions. There’s something about getting an instant response which website visitors love and the live chat feature on the Smart Tourism Website is a low cost way to do exactly that. Visitors can also send a message when you’re not online.

Better customer service

  • Start engaging leads on your site and answer enquiries faster (or risk losing them to the competition).
  • Get a better picture of your customer and the effectiveness of your website.
  • Answer the questions of your visitors while they are on your site and engaged with your business.
  • Track previous conversations, see what page your visitors are on and what country they are in.
  • Answer queries via your smart phone.

Training, Support & Hosting that gets better with time

Quality training and ongoing education for tourism operators is a core goal of UntangleMyWeb so we’ve made sure that the same exceptional training and support has been built into the Smart Tourism Website.

Training and Support

Training and Support

In-depth training and support come as standard with the Smart Tourism Website. We provide a variety of training and support options to accommodate your specific needs and are regularly adding to our online training based on our clients feedback.

The base package comes with a step by step check-list to make sure you don’t miss a thing.

Full online support documentation

We provide a full online help website with integrated training videos and helpful step-by-step how to guides. You can also submit questions to and get answers fast.

One-on-one training

We can provide one-on-one training packages for those who would like a tailored step by step digital marketing plan or just a little extra assistance. 

Ongoing Coaching

Digital Marketing Coach or Mentor

Do you need assistance with digital marketing for your business? Do you know how search engine optimisation can increase your web traffic or how social media can attract customers? Is your product bookable online and are you effectively using email marketing?

Whether you require a 1 hour fast start session or a full digital marketing workshop tailored for your business our one-on-one online marketing coaching and mentoring program will help you grow your business, using cutting edge business processes, marketing tools and strategies. Digital Workshops include:

  • Web Strategy Health Check to give you an audit of where you’re at now.
  • Completed “Web Strategy Planning Template”
  • An actionable 6 Month Roadmap & Web Strategy Workbook — to map out and guide your web strategy implementation.

1 Year FREE Website Hosting

Web hosting that just works

Reliable and fast web hosting is essential which is why the Smart Tourism Website is hosted on one of the only web hosting companies in Australia to offer a true enterprise high availability web hosting platform utilising the Equinix Data Center in Mascot Sydney. With multiple bandwidth providers and peering partners they are able to offer one of the most reliable hosting environments in the Australia today.

Is Your Website Hacker Proof?

Your Smart Tourism Website is protected at all times by an online website security service which is designed to:

  • Detect Malware present on your website
  • Audit your web site for security issues
  • Keep your site safe from Google blacklisting
  • Keep your web site content & data intact
  • Alert you on suspicious hacker activity

BYO Web Host?

Sure – you can also select to use your existing hosting for an additional set-up fee. 

Google Apps Integration

Get Productive with Google Apps

We love it and we think you will too. Powerful, intuitive applications like Gmail, Google Calendar and Google Docs can reduce your IT costs and help employees collaborate more effectively from anywhere. We include setting up to 5 emails accounts. The free version supports a maximum of 10 email accounts.

Google Apps helps our business to work smarter everyday and you can enjoy these benefits too:

  • Find emails and documents in seconds
  • Sync multiple email accounts from any provider
  • Secure online email backup
  • Work from your PC, Mac or mobile anywhere in the world
  • Share calendars, documents with anyone
  • Collaborate on documents in real time with version control
  • Chat with your team where ever they are